7 Reasons You Should Hire A Local SEO Agency
You could hire a large agency from… somewhere… for SEO, sure… but you are likely better off with a local Seattle based SEO company instead.
Why is that? Why settle for someone local when you can get some national or multinational firm that has scads of experience and a portfolio that Jimmy Hoffa could hide in?
Benefits of Hiring a Local Seattle Based SEO Agency
Hiring a local Seattle based SEO Agency is more likely to pay better dividends and for a number of reasons. A local SEO company is going to have a better idea of the landscape, local trends, language used, music played and for localized search results is more likely to give you local rankings that you’ll be satisfied with, not to mention the SEO consultations at Starbucks.
Local SEO Services Are Just That: Local
Do you absolutely HAVE to have local SEO services?
It’s true that SEO services can actually be rendered from almost anywhere. For all you know, this article was written on a beach in some tropical country, while the author sips a Mai Tai and enjoys a fine Dominican cigar. But will that be as good?
Maybe… You can’t meet your service provider if you want to. Want face time? You’ll get them on a Skype call if you’re lucky. Instead, with a local provider, you get someone that you know is nearby. You can find their office if needs be, have SEO consultants present at marketing meetings or provide training at your or our office. Closer proximity will also mean greater urgency, so you’re more likely to get work completed quickly. If you have any emergent need, they can be seen to in a timely fashion.
Think of it this way: would you be better off with a doctor or a car mechanic in some other state? No, which is part of why local SEO services may be the best for you.
A Local SEO Company Knows The Area…And Your Competition
SEO is part of your marketing efforts, as optimization is a component in search engine marketing. A local SEO company understands the local culture a lot better and will be able to create an authentic web presence that will have appeal in the local community.
They’re also going to be familiar with your competition. Being able to identify and monitor competing companies, and identify opportunities and threats that present themselves. Competitor tracking is a whole lot easier when you know who they are and where they’re at.
They Know The Target Audience Too
A local SEO company will also know the target audience for the area that you’re operating in. Part of search engine optimization is understanding the customer and also your target demographics for new customers.
A local Seattle SEO expert will be able to dive deep into the analytics and identify exactly how to capture the traffic, prospects, and leads that will drive far more people to your website and get you into a much more dominant local position.
Any Regulatory Issues Are Known With Local SEO
There are regulatory compliance matters that have to be seen to. Language that can’t necessarily be used, methods of advertisement that can’t be used either and so on and so forth. A local SEO company is going to be aware of these regulations and will, therefore, be able to better adhere to them.
You Can See Local References
When you hire someone, you often have to do so blindly, or at least to some degree; an SEO company puts a few reviews on its website and you have to take their word for it. A local SEO company, however, will have recommendations and a portfolio featuring local companies.
You can email them. Contact them on social media. Call them. Walk into their offices, and ask to speak to someone about their SEO services provider. In other words, you get to hear it straight from the horse’s mouth, so to speak. You can also call us first and we can make the introduction and provide references… so that you are not the creepy one.
No Subsidizing Other Clients Or Being Just An Entry On A Ledger
Another benefit to a local SEO service is that you know you aren’t just a subsidy. In a large national firm, they have a couple of whales that are the core of the business. These end up acting as a subsidy for other clients that they don’t care about.
That means either you’re subsidizing their other clients, or they don’t care about you enough to really fight to keep your business. Just another account, in on one day and gone on another.
Do either of those things sound appealing? That won’t be the case with a local SEO service provider who depends on his local ranking success.
Local SEO Is Better For Local Businesses
Not every company operates on a national scale; they operate regionally or locally, and local SEO happens to be better for that. Search phrases that are more popular locally or are location-specific will have more value in terms of conversions and leads.
You can get more foot traffic in your retail store or restaurant. You’ll get more calls for your plumbing service or insurance agency. Your photography business will get more bookings.
And it a local SEO company that’s going to be better attuned to local optimization than some firm located across the country… or across the world.
You may not be able to afford to hire anyone other than a local Seattle SEO Experts.
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